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THE BRAND
HUGO

EXPRESS YOURSELF!
With a collection for kids and teens, HUGO's inclusive approach offers a collection full of color, sporty silhouettes, and logo mania. The brand invites them to pick a mood, between dressing up, keeping it casual, or combining the two; the choice is theirs!
SHOP THE COLLECTION
HUGO Kids proudly reinvents their logo in a multitude of ways.
From the handwritten signature to the all-over monogram, kids can wear the brand with pride.
From the handwritten signature to the all-over monogram, kids can wear the brand with pride.

SPRING / SUMMER 2023
This cool and colorful Spring/Summer 2023 collection is only the beginning! The HUGO Kids' mission follows in HUGO’s footsteps with a simple message: be yourself!
SHOP SPRING/SUMMER 2023
HUGO Kids continues HUGO's legacy with a collection for rebellious kids who want to express who they truly are.
- HUGO

A RESPONSIBLE BRAND
HUGO is committed to responsible fashion manufacturing. Organic cotton T-shirts and sweatshirts made from French terry cloth containing more than 80% organic cotton are a highlight. Your little ones can be stylish while contributing to more conscious fashion.
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THE DENIM COLLECTION
The brand’s denim designs can be worn as a complete outfit or an added touch for a look that remains right on trend.
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HUGO Hooded jean jacket
$169.00
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HUGO Straight leg jeans
$99.00
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HUGO Cropped denim jacket
$159.00
$127.20
-20% -
HUGO Five-pocket jeans
$115.00
$80.50
-30%
THE SPRING/SUMMER 2023 COLLECTION.
With a strong identity and diverse designs, the HUGO Kids collection has everything you need to dress them head-to-toe in HUGO.

JEANS
Whether loose or fitted, in light or dark denim, you’ll find the perfect jeans for your little one.
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SWEATSHIRTS
Super-soft sweatshirts that can be worn all season long, for comfortable yet stylish looks.
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ACCESSORIES
With bags, bucket hats, and sneakers, HUGO Kids offers a full range of accessories to complete any outfit.
SHOP